Tools

1/ Sona Systems

The SONA system is used by researchers in marketing.
If you are unfamiliar with the SONA program or are looking for help with a specific topic read over the following walkthroughs. If after reading the appropriate documents you are still having difficulty please contact the lab manager.

SONA Systems Guide - For researcher
SONA Systems Guide - For participant



2/ Ztree

z-Tree (Zurich Toolbox for Readymade Economic Experiments) is a software tool for experimental economics. The software package allows researchers to develop and to carry out economic experiments. In the program features that are needed in most experiments are generally defined. Among them are communication between computers, data saving, time display, profit calculation and tools for screen layout. A further strength of the program lies in its versatility: it can be used for a wide range of experiments such as public good experiments, structured bargaining experiments or markets - including double auctions and Dutch auctions. Moreover, experiments can easily be composed and combined.

The program is also user-friendly. Experimenters without programming knowledge can also easily use it. New experiments can be developed with low marginal effort. A public good experiment, for instance, can be programmed within an hour, a double auction within a day. After some experience, developing a new experiment does not take much more time than to write the instructions.

For more information about ztree, please contact the lab manager.


3/ Qualtrics


Qualtrics is an easy and sophisticated online survey software tool built for researchers.

For more information about Qualtrics, please contact the lab manager.